​Facebook Ad Setup

Let's talk about ad campaigns and how to set them up and all that. Okay so to get to Facebook ads manager of the top click on the menu click on ads manager and you'll get this page and you want to click on campaigns if it doesn't go there medially the next thing you want to do is simply click the green create button. Like so. And here we go so we have campaign and the campaign specifies the objective the ad sets up specifies the specific page the audience basically who you're trying to target and of course the ad is going to be the creative at the images the tax the headline and all of that so the campaign is this video so most of you are going to be using a traffic or engagement you're not gonna use app installs unless you have an app you won't use video views unless you have a video and then we got messages lead generation brand awareness and reach so know your objective is key if you click on traffic you're gonna see that you can target conversions conversions can be anything from a purchase where somebody pays money versus something like a leat where somebody feels on their email and their name and they give you something so you give them a lead magnet or a freebie in exchange so I can be conversions and of course engagement can be in the form of a post engagement so if you want stuff like common shares likes to a specific post you would choose that and click on continue or if you want to grow your Facebook fan page and get more page likes you click this one right here now for the sake of showing you how to set up a Facebook ad to the fullest extent we're gonna be using traffic and conversions. So we're gonna click that. You want to name the campaign to something that's generic or general to whatever you're promoting don't worry about any of these for now these are more advanced click continue. And there we go so campaigns easy it's merely setting the objective and that's it the next step is the asset which is going to be the targeting essentially who you're targeting and that's why we did all the demographic research beforehand so now we can enter that in here so with that said let's move on to the next video.